Transparent SEO Pricing for Home Service Businesses
No hidden retainers. No vague deliverables. Choose the level of SEO investment that matches your market and growth goals.
Roofing SEO Pricing
Roofing is the most competitive home service niche — most markets have 3+ roofers fighting for the same 5-mile radius. These three plans match that reality.
Foundation
Single-market roofing companies that need technical SEO, a Google Business Profile that converts, and local citations in place.
$1,500/mo
A clean start for one service area. Covers the essentials while you evaluate the market.
- ✓Technical SEO audit & fixes
- ✓Keyword research (20 keywords)
- ✓On-page optimization (5 pages)
- ✓Google Business Profile optimization
- ✓50 local citations
- ✓Monthly content (2 posts)
- ✓Monthly ranking report
- ✓Free 30-minute strategy call
Growth
Roofing companies facing 5–10 local competitors who need deeper keyword coverage and competitor analysis.
$2,500/mo
The sweet spot for metro roofing markets. Adds 100-keyword research and competitor intel.
- ✓Everything in Foundation
- ✓Expanded keyword research (100 keywords)
- ✓On-page optimization (10 pages)
- ✓Monthly content (4 posts)
- ✓Competitor analysis
- ✓Bi-weekly ranking reports
- ✓Bi-weekly strategy calls
Market Dominator
Roofing companies targeting multi-city coverage with dedicated link building and city page expansion.
$4,000/mo
Built for storm-belt roofers who want the full program: links, city pages, and 6 content pieces a month.
- ✓Everything in Growth
- ✓Expanded keyword research (200 keywords)
- ✓On-page optimization (15 pages)
- ✓Link building (5 links/month)
- ✓City page expansion (5 cities)
- ✓Monthly content (6 posts)
- ✓Bi-weekly strategy calls
Founding client rate: the first 10 clients lock in 20% off this price — for as long as they stay.
Need more than a single market?
For multi-location contractors and companies whose market demands the full program.
What Actually Determines Your SEO Cost?
No two contractors pay the same. These ten factors decide the scope — and the price.
Market competition
How many contractors compete for the same local terms. More competitors means more content, links, and pages needed.
Service areas
One city or five. Every service area needs its own pages, citations, and profile treatment.
Number of service lines
A roofing company that also does gutters and siding carries more on-page and content work than a single-line contractor.
Current website condition
Old sites need technical fixes first. That is why every plan starts with a technical SEO audit.
Existing authority profile
A site with weak backlinks needs a longer link building runway before it can outrank established competitors.
Competitor strength
If your top competitors run full programs, your campaign needs matching scope to close the gap.
Content requirements
Every market has search demand that only content captures — guides, comparisons, and seasonal pages.
Link building needs
Link building is a monthly cost with real quantity and quality. It starts at our Market Dominator tier.
Google Business Profile state
A profile with duplicates or the wrong categories needs cleanup before it can convert rankings into calls.
Growth targets
Winning fast in a competitive market costs more than a steady, patient build. Choose the plan that matches your timeline.
Roofing vs Plumbing vs HVAC: How the Markets Differ
Each trade carries different competition and search behavior. Here is what that means for a campaign — and what it costs.
| Factor | Roofing | Plumbing | HVAC |
|---|---|---|---|
| Typical competition | High | Moderate | High |
| Local search intent | Project-driven, with storm and insurance spikes | Emergency plus scheduled service | Seasonal, with high urgency in peak months |
| Service-area complexity | Moderate | Low | Moderate to High |
| Content requirements | High | Moderate | High |
| Authority requirements | Very High | Moderate | High |
| Campaign complexity | Very High | Moderate | High |
| Recommended starting approach | Foundation, with an early link building focus | Foundation or Growth | Growth, with seasonal content from month one |
Qualitative assessment based on 2026 pricing research for home service SEO. Your exact scope is measured in the free audit.
How Vertex SEO Compares
Every claim below was verified against each agency's public pricing page.
Roofing is the most competitive home service niche — most markets have 3+ roofers fighting for the same 5-mile radius. These three plans match that reality.
| Vertex SEO (you) | WebFX$575/moLocal SEO per location · full SEO from $3,000/mo | Thrive$500/moTypical $500–$4,000+/mo · month-to-month | Searchbloom$2,000–$5,000/moCustom retainers · no fixed packages | 57 Clicks$500/moLocal SEO · growth packages to $3,900/mo | |
|---|---|---|---|---|---|
| $1,500/mo | Entry price | $575/mo | $500/mo | $2,000–$5,000/mo | $500/mo |
| Full program on page | Published pricing | Yes — local and full SEO | Starting price only | No packages — custom quote | Packages + custom quotes |
| Month-to-month · 30 days notice | Billing & contract | Month-to-month retainers | Month-to-month · no long-term contracts | Monthly retainer · custom | Monthly packages |
| Roofing, plumbing, HVAC only | Niche focus | Generalist — all industries | Full-service — all industries | Generalist — all industries | Trades + home services |
| Included — every niche | Free audit | Free proposal, not an audit | Free proposal / consultation | Not publicly stated | Free audit + custom quote |
| From $4,000/mo tier | Link building | Included from $3,000/mo | Included in higher tiers | Within custom retainer | From $1,500/mo packages |
| New agency — founding rates + free audit | Track record | 750+ experts · 1,100+ reviews | Since 2005 · 95% client retention | 95%+ retention · custom programs | 80+ reviews · 5.0 on Clutch |
"Not publicly stated" means the detail is not listed on the agency's pricing page. Pricing pages change — re-verify before comparing.
Detailed Comparisons
Read full feature-by-feature breakdowns against specific agencies.
vs Built Right Digital
$599 – $4,999+/mo — SEO for home service contractors
vs Sprout Sage
$1,500/mo flat — Founder-led SEO for local businesses
vs Hook Agency
$2,000 – $4,000+/mo — Premium SEO for $2M+ contractors
vs Rank Easy
$1,500 – $4,000/mo — Data-driven local SEO for home services
vs Softtrix
$750 – $7,750/mo — Full-service digital marketing for contractors
What's Included in Every Campaign
Every Vertex SEO plan, from Foundation to Market Dominator, starts with the same non-negotiables.
- ✓Free Local SEO Opportunity Audit and strategy call
- ✓Technical SEO audit and fixes
- ✓Google Business Profile optimization
- ✓Local citations
- ✓On-page optimization
- ✓Monthly content
- ✓Monthly ranking reports
- ✓Month-to-month billing with 30 days notice
What SEO Costs by Market Competition
Market ranges from 2026 pricing research, not Vertex quotes. Your exact program is scoped in the free audit.
| Competition | Monthly investment | Typical plan |
|---|---|---|
| Low competition | $1,500–$2,500/mo | Foundation |
| Moderate competition | $2,500–$4,000/mo | Growth |
| High competition | $4,000–$6,500+/mo | Market Dominator / Custom Strategy |
Niche context: roofing programs typically run $2,000–$7,500/mo, plumbing $1,500–$6,000/mo, and HVAC $1,500–$5,000/mo.
SEO Pricing FAQ
In 2026, serious local SEO programs for home service businesses commonly run $1,000–$5,000+/mo depending on market competition and scope. Vertex SEO prices from $1,500/mo and asks every contractor to start with a free Local SEO Opportunity Audit, so you see the exact scope you need before spending anything.