The SEO Agency Built Exclusively for Home Service Businesses.
We turn Google searches, Maps, and AI search results into more calls and booked jobs for roofing, plumbing, and HVAC contractors.
See what's holding your local visibility back.
Platforms we optimize for
How We'd Grow a Home Service Business
SEO is a system, not a magic trick. Here's the repeatable process we apply to every roofing, plumbing, and HVAC business we take on — the same framework your business would follow.
Find the Opportunity
We audit your Google Business Profile, analyze your competitors, and map the keywords homeowners actually search for in your service area.
Build Local Authority
Technical fixes, consistent citations, local content, and review generation tell Google exactly where you serve and what you do best.
Turn Rankings Into Calls
Conversion-focused service pages, click-to-call, and clear offers turn visibility into booked jobs — not just visits.
Report What Matters
Call tracking and lead reporting show you what worked each month, so every dollar of SEO spend is accounted for.
The starting roadmap every home service business receives after our free audit.
Illustrative plan. Your roadmap is customized after the free audit of your market and website.
Your Website Can Be Great. And Still Be Invisible.
You can have the best website in your market. The best services, the best content, even the best offer. If nobody can find their way to you, none of it matters.
Imagine a beautiful new shop deep in the woods — excellent products, a perfect storefront, incredible service — but no roads, signs, or directions leading to it. How would anyone find you?
That's where authority comes in. Relevant links, mentions, citations, and trusted references create pathways that connect your business to the wider web — helping search engines and potential customers discover you.
Your website shouldn't just be built well. It should be connected to the market around it.
Meet the Team Behind Your Growth
Vertex SEO is a founder-led team of specialists combining SEO strategy, technical implementation, content, outreach, and authority building to help home service businesses grow through local search.
Different specialists. One SEO strategy.
What Industries Do We Serve?
Niche-specific SEO for home service businesses. One size does not fit all.
What We Do
Technical SEO
Crawl fixes, speed, Core Web Vitals, and site architecture optimized for search engines.
Local SEO
Google Business Profile, local pack ranking, and "near me" domination in your service area.
Content Strategy
Keyword-clustered content that matches search intent and builds topical authority.
Link Building
Citations, digital PR, guest posts, and linkable assets that earn editorial backlinks.
Web Development
Custom Next.js websites built for speed, conversions, and search visibility.
Analytics & Reporting
Real-time dashboards showing rankings, traffic, leads, and ROI — not vanity metrics.
How It Works
Audit & Strategy
We analyze your market, competitors, and current position. You get a clear roadmap with ROI projections.
Implementation
Technical fixes, content, local optimization, and links happen in parallel — not sequential.
Optimize & Scale
Weekly reports, monthly strategy calls, and continuous optimization based on data — not guesswork.
What We Don't Do.
Most agencies tell you why they're the best. We'd rather be clear about what we refuse to do.
We don't promise #1 rankings.
No legitimate SEO agency can control Google. Anyone who guarantees rankings is selling you a false promise.
We don't sell meaningless reports.
Traffic and rankings matter only when they support business growth — calls, leads, and booked jobs.
We don't hide behind jargon.
You should understand exactly what you are paying for and why each piece of work matters.
We don't manufacture case studies.
Real proof takes real work. We would rather earn your trust than fabricate numbers.
We'd rather earn your trust than manufacture it.
Why Home-Service Businesses Choose Vertex
No cookie-cutter tactics. Just a focused, transparent system built around one goal: booked jobs.
Built for Home Services
Strategies designed specifically for service-area and home-service businesses — roofing, plumbing, HVAC, and trades.
Local Search First
Google Maps, organic search, and AI search visibility are the foundation of every engagement, not an afterthought.
Revenue Over Rankings
We focus on calls, leads, and booked jobs — not vanity rankings alone.
Transparent Process
Clear strategy, execution, reporting, and measurable progress at every step. You always know what we are doing and why.
No Long-Term Contracts
Month-to-month engagement. We keep your business by delivering results, not by locking you into a contract.
Free Audit Before You Commit
Start with a free local SEO audit. See the opportunity for your business before you invest a dollar.
How Much Does SEO Cost?
Three plans. No hidden fees. No surprises.
Foundation
For single-city contractors ready to implement SEO.
$1,500/mo
- ✓Technical SEO audit & fixes
- ✓Google Business Profile optimization
- ✓50 local citations
- ✓Monthly content + ranking reports
Growth
For contractors ready to build a strong local presence.
$2,500/mo
- ✓Everything in Foundation
- ✓Keyword research (100 keywords)
- ✓On-page optimization (10 pages)
- ✓Monthly content (4 posts)
All plans include a free 30-minute strategy call. Cancel anytime with 30 days notice.
What Free Resources Are Available?
Downloadable guides and tools to help you improve your SEO today.
Free SEO Audit
Get a 25-page competitor analysis report with actionable recommendations.
Local SEO Checklist
Download the complete local SEO checklist for home service businesses.
Roofing SEO Guide
The complete guide to dominating roofing search in your market.
SEO Budget Calculator
Find out exactly how much you should invest in SEO based on your market.
Frequently Asked Questions
We combine SEO expertise with full-stack web development. We build the site AND rank it. Most agencies only do one.