How quickly will I start getting leads from Google Ads?

Campaigns can generate your first lead within 24 hours of launch. We spend the first 2–3 weeks optimizing for cost-per-lead as conversion data accumulates.

What is a good ROAS for Google Ads?

A 4x ROAS is considered good — spend $5,000 and generate $20,000 in job revenue. Top-performing campaigns in less competitive markets achieve 6–8x.

Do you need access to my Google Ads account?

Yes, we need manager access to build and run campaigns. We never change your billing details or create ads outside the agreed strategy without approval.

Should I run ads year-round or only during storm season?

We recommend year-round campaigns at a baseline budget with significant increases during peak demand. Consistent presence builds brand recognition and maintains Quality Score momentum that lowers CPC.

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Google Ads Management

Pay for Leads, Not Clicks

Google Ads that book jobs, not just visits. We build search campaigns around cost-per-lead, track every call, and pre-build storm response so you win the surge.

Google Ads Management for Home Service Businesses - Search Campaigns, Call Tracking, Storm Response

4xaverage ROAS across accounts

62%max click share with SEO + PPC

24hcampaign launch to first lead

$150max cost per qualified lead

Services

What Does Google Ads Management Include?

Every campaign is built around one metric: cost per booked job.

Search Campaign Management

High-intent keyword campaigns with phrase and exact match targeting. We track cost-per-lead, not cost-per-click.

Storm & Emergency Response

Pre-built campaigns activated within hours of a severe weather event. Geo-targeted radius bidding around affected ZIP codes.

Geo-Targeting & Radius Bidding

Ad spend focused on your actual service area. We bid aggressively on ZIP codes that convert and trim waste elsewhere.

Call Tracking & Attribution

Every ad click is tracked to a phone call and a booked job. You see exactly which campaign drives revenue.

Landing Page Optimization

Dedicated conversion-focused landing pages per service. Fast-loading, mobile-first, and built to turn clicks into calls.

Negative Keyword Management

We block non-converting searches — "diy," "free," "repair cost" — so your budget goes only to ready-to-buy searchers.

Pair with Local SEO to capture up to 62% of clicks with paid + organic placement.

Deliverables

What Will You Get Every Month?

Tangible outcomes, not promises. Every deliverable is tracked and reported.

Campaign structure built on your actual services, service areas, and seasonal demand curve

Call tracking on every campaign with cost-per-lead reporting in your live dashboard

Storm response campaigns pre-built and ready to activate within hours of a weather event

Monthly budget recommendations based on conversion data, not guesswork

Landing page testing and conversion rate optimization per service

Weekly account reviews with bid adjustments and new keyword opportunities

Comparison

How Does Vertex Compare to Other PPC Agencies?

Most agencies report clicks and impressions. We report leads and booked jobs.

FeatureVertexTypical Agency

Optimization goalCost-per-lead and booked jobs✕Cost-per-click — clicks that never convert still cost you

Landing pagesDedicated fast-loading pages per service✕Sends clicks to your homepage — visitors bounce before calling

Call trackingEvery click tracked to a call and a job✕No attribution — you cannot tell what is working

Storm responsePre-built campaigns live within hours✕No preparation — you miss the surge while they scramble

ReportingReal-time dashboard + cost-per-lead focus✕Monthly PDF of clicks and impressions — vanity metrics

SEO coordinationPPC + SEO capture up to 62% of clicks✕Runs ads in a vacuum, no organic synergy

Client Results

What Our Clients Say

“We were spending $8,000/month on Google Ads just to stay afloat. Vertex shifted us to organic and our cost-per-lead dropped 60%.”

Rachel Torres

Operations Director, Torres Heating & Cooling, Dallas TX

How Google Ads Management Works

Account & Market Audit

We audit your current account, competitors, and market. We identify high-intent keywords, peak seasons, and your true cost-per-lead target.

Launch & Optimize

We build campaign structure, write ad copy, create landing pages, and set up call tracking. Campaigns go live within days.

Scale What Works

Weekly bid and budget adjustments based on conversion data. We scale winning keywords, kill waste, and prepare storm response campaigns.

FAQ

What Questions Do Home Service Businesses Ask About Google Ads?

Common questions about Google Ads for home service businesses — budget, timeline, ROAS, access.

Most contractors see strong results with $1,500–$5,000/month in competitive metro markets. Smaller markets can achieve meaningful lead flow with $1,000–$2,000/month. Budgets should scale up during storm or peak seasons.

Related Services

Google Ads works best alongside a strong local and technical foundation.

Local SEO

Rank organically in the local pack and lower your paid cost-per-lead.

Technical SEO Audit

Fix the site speed and crawl issues that inflate your ad costs.

Web Development

Fast landing pages that turn ad clicks into phone calls.

Month-to-month contracts · No hidden fees · Cancel anytime · Results tracked in a live dashboard

Ready to Turn Ad Spend Into Booked Jobs?

Get a free Google Ads account audit and see exactly where your budget is leaking — including wasted spend and missed storm-season demand.